Turkey, straddling Europe and Asia, offers a unique blend of cultures that captivates visitors from around the world. Its rich history, spanning ancient civilizations and empires, is evident in the country's numerous archaeological sites, magnificent mosques, and bustling bazaars. The warm hospitality of Turkish people, known for their friendliness and generosity, creates a welcoming atmosphere for tourists. This cultural tapestry is complemented by Turkey's diverse landscape, from the sun-soaked beaches of the Mediterranean to the otherworldly rock formations of Cappadocia, attracting millions of visitors annually.
In recent years, Turkey has made significant strides in sustainable tourism and green energy initiatives. The country is leveraging its advantageous location for solar energy, with high levels of insolation throughout the year leading to an increase in solar farms3. The government has set ambitious targets for renewable energy, aiming to meet 30% of its electricity demands through renewable sources by 2023. This commitment extends to the tourism sector, where eco-friendly accommodations and sustainable practices are gaining traction.